The challenge
The brand identity was weak and the website outdated. The company needed tools capable of reflecting its real strength and conveying a level of professionalism worthy of its potential.
Transporting dangerous goods by rail is not for everyone: it takes experience and knowledge of the regulations. Just like Tristar, which has been providing this type of service with care and attention to its customers since 1968.
Transporting dangerous goods by rail is not for everyone: it takes experience and knowledge of the regulations. Just like Tristar, which has been providing this type of service with care and attention to its customers since 1968.
The brand identity was weak and the website outdated. The company needed tools capable of reflecting its real strength and conveying a level of professionalism worthy of its potential.
We started again from Tristar itself, redefining the corporate colours, logo, payoff and tone of voice, and turning the company into a recognisable, consistent brand. We redesigned the website with a contrasting palette, an orderly structure and essential copy, so that only the truly important information stands out.
Brand identity, business cards, brochures and exhibition stand.
Brand identity, business cards, brochures and exhibition stand.
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